The Mosquito Killer Billboard
Posterscope
Issue 39 | June 2016
Agency
NBS / Dentsu Aegis Network
Creative Team
Creative VP: André Lima Executive Creative Director: Carlos André Eyer Creative Director: Marcello Noronha Art Director: Augusto Correia Copywriter: Bob Ferraz Art Assistant: Hagall Muniz
Production Team
Production Company: Cinerama Director: Daniel Vargas Production Account Manager: Evelyn Oliveira Executive Producer: Mario Nakamura Post Production Coordinator: Luiz Meliga Editor: Cris Sampaio Production Coordinator: Taís Quadros CGI: Ricardo Brizio Color Correction: Ari Marins, Augusto Correia Producer: Nina Riviello Photography: Silvia Gangemi, Thiago Lima, Bernardo Richter, Alexandre Rosa Camera Assistant: Edmar Rosa Electrician: Paulinho Et Music Production: Sonido Music Director: João Miguel
Other Credits
Posterscope Approval: Otto Frossard Art Director: Angelo Henrique, Rodrigo Santos Planner: Paulo Farias Producer: Julio Pires Support: Clear Channel
Date
April 2016
Background
The World Health Organization (WHO) recently stated that the Zika virus is a global emergency. According to the organization, the virus is a global public health emergency and requires an urgent answer. As an out-of-home innovation company, Posterscope, has panels located in most places where the major dengue and Zika outbreaks are.
Idea
To try to help solve this problem, NBS ad agency partnered with Posterscope and created the Mosquito Killer Billboard. An out-of-home panel equipped with technology that attracts and kills the Aedes Aegypti mosquito. A special device was installed on the panel. It spread in the air a solution containing lactic acid and CO2, which reproduced the smell expelled by the human sweat the human breathing. The combination of these two substances attracted the mosquito at a distance of up to 2,5 miles. When the mosquito approached the scent emitter, a suction mechanism, installed on the base of the panel, pulled it inside the billboard. The mosquito remained trapped until it died dehydrated. The project design and settings were made available online under a Creative Commons agreement so anyone could download and reproduce it in any city of the world.
Results
Hundreds of mosquitoes are being caught everyday at the installed panels. Even though it's hard to have an exact count, around 20% of the total are Aedes Aegypti. The project design has been downloaded 300+ times (in the first week).