Love at First Taste

Background

Knorr wanted to build on the success of their 2015 film 'The Flavour of Home', which was one of the most viewed online food films, attracting over 100 million views.

To tap into the millennial appetite for sharing recipes and learning cooking tips from bloggers and vloggers, Knorr conducted a global brand research project, which questioned 12,000 people about their attitudes towards flavour and its importance in their lives. One of its key findings was that we are more likely to be attracted to someone who shares our flavour profile and that a third of people worry about their long term compatibility with a person who doesn't share a love of the same flavours.