Wildhomes for Wildlife

Background

IKEA’s most sustainable store was set to open in Greenwich, London. The brief was to raise awareness of the new store in a way that showed IKEA’s commitment to creating a wonderful home for all whilst helping to build the brand’s sustainability credentials. The objective was to create interest and awareness around the new store, while also bringing to life the beliefs behind the brand: that everyone deserves a wonderful home and that our environment is a precious thing that should be protected and conserved.