The Good Ship IKEA

Background

IKEA’s most sustainable UK store was set to open in Greenwich, London. The brief was to raise awareness of the new store and its sustainability credentials by creating an experience that would capture Londoners’ interest while doing good for the environment. The audience was primarily residents of South London (the catchment area for the Greenwich store). The objective was to create interest and awareness around the new store while also cementing IKEA’s sustainability credentials.