Online & Digital
Back in the Game
Foxtel
Issue 36 | September 2015
Background
Foxtel Access was a programme designed to recognise and reward customers of Foxtel, Australia's leading pay TV provider. The program was designed to bring customers closer to the entertainment they love in a way that no other brand could.
To celebrate Season Five of Game of Thrones, one of their key properties, Foxtel wanted to invite subscribers to join them at the Sydney Opera House for the premiere of the new season.