Super Redirection

Background

In Australia, a portion of everyone's salary went into superannuation. (This was a mandatory savings scheme that helped people save for their retirement.)

However, whenever anyone changed jobs or moved home, it was easy to lose track of the fund. The average Australian had lost super sitting in two or three accounts.

The job was to get people to redirect any lost super they may have had into their BT super account. The objective was to better the average rollover amount of the control group ($13,585).