Online & Digital
TOMMYNOW SNAP
Tommy Hilfiger
Issue 45 | December 2017
Background
Tommy Hilfiger referred to its seasonal fashion show as an "innovation incubator", an opportunity to create new experiences for its customers by mixing digital technology with entertainment.
In September 2017, Tommy Hilfiger continued its democratisation of the catwalk by harnessing the power of augmented reality (AR).
