Stand Up Marathon

Background

Matting was a Swedish office supplies company. Among the many products they marketed were ergonomic StandUp! mats. These helped distribute the weight of the person standing on them to make it less fatiguing to stand.

At a time when office work was becoming increasingly sedentary, StandUp! Mats could help white-collar workers lower the risks of obesity and diabetes. By standing up at their desks, their bodies burnt off calories. In fact, any office worker standing up for three hours a day throughout the year burned off the same number of calories as running ten marathons.