Dumb Ways to Die 2: The Games

Background

In 2012, 'Dumb Ways to Die' became one of the most popular public service announcements of all time. It started with a song encouraging people to be safe around trains, which became a viral video, which was then turned into a game. People went crazy for it.

In 2014, getting hit by a train remained one of the dumbest ways to die so the challenge was to use the 'Dumb Ways To Die' platform to inspire even more young people around the world to be safe around trains.