Regina Maria is one of the leading players in the Romanian healthcare market with 100 medical facilities and over 2,300 doctors. The problem was that antibiotics were sold over the counter without a prescription in Romania until 2005. 3 out of 4 Romanians self-diagnose and consequently self medicate. This can lead to serious medical situations.
The task was to encourage people to get a check-up from a doctor rather than from Google
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