Truth N Loot

Background

Kids Helpline, Australia’s only free, private and confidential 24/7 phone and online counselling service for young people, was witnessing a worrying spike in mental health issues amongst teens. While teens were less likely to self-harm if they talked about their mental health before it became a big problem, the trouble was, they didn’t like talking about it. So, instead of waiting for them to come to Kids Helpline, the idea was to go to where teens were already having conversations and show them it was okay to talk about mental health issues.