Invisible Suit

Background

Since 1964 the Wayside Chapel (WC) has cared for Sydney’s homeless, but 2008 was going to be their toughest winter yet, with rising interest rates, food and fuel prices increasing the numbers of homeless and cutting sharply into donations. The WC needed money urgently to care for this spike in homeless people. To increase donations, they needed to raise public awareness - without any money for advertising. The agency decided to focus on gaining media exposure.