Passing Paper

Background

During the holidays, tons of wrapping paper is used one time and then it ends up in the trash. It is a waste of paper. What if this could be changed with a gift for clients? What if instead on focusing on giving fancy and expensive gifts the focus was on the thing everyone takes for granted? The wrapping? That is what was done, and a new kind of wrapping paper was created, one that is as important as the gift.

Idea

The Passing Paper was created. A wrapping paper meant to pass from one person to another and keep a memory of every gift that it has wrapped. That's why it is made with a strong material, which comes from recycled trash (since the aim was to try and save trees and not cut more to make the paper) so it can be reused over and over. And it is designed for any celebration: Christmas, birthdays and Valentine day. It all depends on how you fold it. If you fold it one way, you get a Christmas wrapping paper, but if you do it another way you get a paper full of hearts for your valentine or the other has cakes for the perfect birthday present. Every time the paper passes leaves a lesson: there is always a way to consume responsibly.