STOP

Background

GRRRL is a sportwear brand for women with the mission statement, ‘It’s time to change the game’. Partly, this is aimed at other sportswear brands that simply do not offer clothing in large enough sizes for many women. Partly it is a statement about female empowerment. 1 in 3 women in the USA has experienced physical violence by an intimate partner. 1 in 5 has been raped. Women are more at risk from this abuse than from cancer, car accidents, war and malaria. The poverty rate for women aged 18 to 64 is 13.4%, while the poverty rate for men aged 18 to 64 is 9.7% in the United States. African-American women earn 64 cents and Latina women earn 56 cents for every dollar earned by a Caucasian man. 94% of all teenage girls have been shamed for the way their body looks. These statistics aren’t just horrible, they point to a pattern of behaviour that needs to stop.