The Blue Envelope Campaign

Background

LIDA’s brief was simply to break the silence that surrounds miscarriage, and get people talking about it. Miscarriage affects a huge number of people (1 in 4 pregnancies end in it), yet it’s rarely spoken about openly, which means people suffer in silence. LIDA’s campaign was aimed at anyone who has been affected by miscarriage, whether through personal experience or via someone they know.