Current Issue 62
March 2022

Agency self-Promotion Shackleton In Spain, the cost of electricity had skyrocketed Cadbury Secret Santa VCCP London At Christmas, Cadbury wanted to remember its Quaker roots by supporting The Trussell Trust, a network of over 1,200 food banks fighting to end food poverty in the UK Chocapologies MullenLowe MENA Karim Bourgi is a Lebanese influencer chef, a known name in pastry-making and a famous chocolatier Managed Isolation dentsu New Zealand Every year since its inception, dentsu New Zealand had created an alcohol-based product as their client Christmas gift The Christmas Restraining Order Colenso BBDO Auckland Every year, advertising agencies give their clients Christmas gifts

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AI Car Recognition app FamousGrey, Dilbeek Belgium When the Brussels Motorshow, a crucial sales touchpoint for car brands, was cancelled because of Covid-19, Volvo needed to do something else Bodyright Edelman Globally, 85% of women have reported witnessing online violence and nearly 40% have experienced it personally – and the problem is growing

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Calling All Emilys! BETC ‘Emily in Paris’ was a Netflix series following Chicago marketing executive Emily Cooper’s move to a new job and a new life in Paris Discover the Originals Forsman & Bodenfors Bolmen, J rvfj llet, Sk rhamn, Kallax and Toftan Myrsky Virtual Influencer Bob the Robot Mental health problems and anxiety have been increasing among young people for the past 20 years Ready. Set. Quit Uncle Grey According to research by the World Economic Forum earlier in 2021, 40% of people were considering quitting their jobs to find work with more meaning Shot on iPhone 13 Pro ‘The Comeback’ TBWA\Media Arts Lab Apple wanted to mark the arrival of the Chinese New Year for the fifth consecutive year by making a film shot on the new iPhone 13 Pro and iPhone 13 Pro Max Swipe Night: Killer Weekend 72andSunny Los Angeles Tinder’s Swipe Night was a groundbreaking and highly-acclaimed interactive entertainment platform designed to give Gen Z new pathways to pair up through content

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The Hypnotic Cinema Stendahls A conflict at home, trouble at work, a pending Tinder date, all of these can affect how you watch films at the cinema The Unseen Stats Wunderman Thompson UK In 2021, society, and sport, had reached a tipping point in the battle against inequality Tune Out Pain McCann London Nurofen wanted to position the brand as committed to better pain management through holistic approaches Expo Dubai Xplorer Magnopus The Magnopus team flew to Dubai in 2018 and was briefed to make Expo 2020 Dubai a unified experience across the digital and physical worlds TimbsTrails R/GA Australia Launching today, R/GA Australia and Timberland in collaboration with plai are proud to present TimbsTrails, an immersive digital experience that invites Timberland fans on a captivating journey through the brand's past, present, and future

Hyundai Electric Air Innocean Worldwide Australia In Australia, surfing is a competitive sport which attracts sponsorships from competing brands vying for exposure Indoor Ads Lola Mullenlowe In 2020 social media was vital in helping the UK connect with friends and family, and in the process, Instagram, TikTok, and Zoom became the virtual windows of our lives My Helsinki Airport TBWA\Helsinki Finavia Corporation was responsible for managing and developing Finland’s airport network Taste of Europe Wunderman Thompson Since 2014 more than 30,000 migrants have died trying to cross the Mediterranean Sea to reach Europe

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The Emirates Constellation FP7 McCann Dubai In the past decade, the United Arab Emirates has progressed at an exponential pace The Irukandjis BWM isobar Surfing Australia needed a new identity to help galvanise the Australian surfing team and give them a competitive edge in their first-ever Olympic Games The Unclosable Store CHEP Network In November 2021, Samsung started to renovate their Sydney Experience store Unfiltered History Tour Dentsu Webchutney Some say the British Museum is the world’s largest receiver of stolen goods Whopper Heist We Believers ‘Money Heist’ was a Spanish Netflix crime drama

1000 Bathursts The Monkeys, part of Accenture Interactive After 16-years of partnership, Australia's biggest racing event, the Bathurst 1000, decided to replace Supercheap Auto as the official sponsor Dream Transfer McCann London In recent times the ‘Beautiful Game’ has become ugly Heinz Hidden Spots GUT SAO PAULO Gamers know that eating while playing games is a problem Helmet has always been a good idea &Co./NoA Danes love their bikes

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Jetstar Jetsocks dentsu New Zealand The end of the year sees social newsfeeds clogged with smiley-huggy-Christmasstuff Life Between Islands Stink Studios Life Between Islands was an exhibition at Tate Britain of Caribbean-British art The Art of Stealing Gong ‘Lupin’ was a hit series on Netflix, a Frenchmade drama about Assane Diop, who, obsessed by the adventures of gentleman thief Ars ne Lupin as recounted in a book published in 1907, sets out to avenge the injustice committed against his father The Black Elevation Map Performance Art In 2019, travel company Black & Abroad rehashed the insult ‘Go back to Africa’ to encourage black Americans to visit the African continent The Middle East Explained MRM UK The National is an English language Middle Eastern news publication Type Donation White Rabbit Budapest During the pandemic, the number of organ transplants fell dramatically around the world Walkinshaw Station ‘Reared For The Road’ DDB Group Sydney The Volkswagen Amarok V6 is the most powerful 4x4 pick-up truck (ute) in Australia, renowned for its off-road performance Christmas Wildfire MullenLowe MENA Wildfires are more destructive than ever OREO x Pokémon 360i Both OREO and Pokémon are centered on discovery and adventure

Joytopia Jung von Matt With physical world brand contacts proving tricky in 2021 and modern target audiences demanding individualized experiences in the digital space, BMW unveiled its own unique virtual world, Joytopia, in September 2021 NRMA Boat you’ve got this Thinkerbell Boat ramps are sloping slipways used to launch boats into the water Water Harp ONIRIA\TBWA The world has a water crisis

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