#runthespring
Intersport
Issue 44 | September 2017
Agency
Les Gaulois
Creative Team
Chief Creative Officer: Xavier Beauregard Creative Director: Alexandre Drouillard Art Director: Aurélien Bigot Copy Writer: Benjamin Le Coz
Production Team
TV prod: Ingrid Vasseur, Jennifer Braux Production: SOVAGE Director: Lucas Posson Producer: Willy Morencé Post Production: HRCLS (Hercules)
Date
May 2017
Background
Winter is often the season of relaxation, where snow, cold, rain and wind make running impractical and gives everyone a very good excuse for not going out. Spring is back, it's time to get back to running.
What better than a challenge to get back into it?
Idea
INTERSPORT AND THE GAULOIS AGENCY CHALLENGE VIVALDI WITH #RunTheSpring
INTERSPORT, world leader in the distribution of sporting goods, is aimed at athletes of all levels and invites them to excel at the end of the winter.
INTERSPORT, with its agency Les Gaulois and in collaboration with Nike, launches #RunTheSpring, a digital operation encouraging the French to resume running.
The remix of Vivaldi's "Spring" lasts for 5 minutes and a half.
Will you run 1km before the end of the track?
INTERSPORT organizes a contest on its website: #RunTheSpring.
All runners who manage to run 1 km in 5 minutes 30 secondes, before the end of the remix track of Vivaldi's "Spring", will receive a special offer from INTERSPORT.
Nömak from the French Dj collective Point Point remixed the Vivaldi Spring song to make it motivating for the runners.