Creators Wanted

Background

As part of its partnership with Questacon (The National Science & Technology Centre) Samsung wanted to raise awareness and consideration of science, technology, engineering and maths subjects (S.T.E.M.) amongst young Australians aged 15 to 18. Already, thanks to increased automation, the job market had become very different to how it had been just ten years earlier yet parents and teachers weren't encouraging children to learn the skills that would future-proof their careers.

While 70% of the fastest growing occupations required S.T.E.M. skills, participation in S.T.E.M. subjects remained flat. A key barrier to uptake was the intangible nature of the job opportunities which might exist in the future.