Menu
Integrated
 

Cheers to a Legend

Diageo

Issue 39 | June 2016

Background

Diageo-owned Bundaberg Rum was commonly sold in rum-and-cola cans. With more than 125 years of history, Bundy had attained the status of a cultural icon, and was the staple of many Aussie get-togethers and barbecues.

But it had lost its cachet, perceived by younger drinkers as old and tired.

The Bundy needed a refresh, and the can, its most valuable real estate, was the place to rejuvenate it.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62