Reword Launch

Background

Bullying has moved from schoolyards to social media. Around the world, cyberbullying was quickly becoming one of society's most serious problems, creating millions of victims.

To try to stop bullying, the focus was always on reporting it after it happened. But there was nothing to protect children from it happening in the first place, and leading social media platforms had failed to introduce effective measures to combat online trolling behaviour.

For Headspace, Australia's largest youth mental health foundation, the task was to find an innovative way to effect real change in the online environment.