Recipeace - Peace Day - White Pencil Competition

Background

Peace One Day had created International Peace Day, a day devoted to strengthening the ideals of peace within and among all nations and peoples. However, since its inception in 2001, the day had not gained momentum or captivated an audience.

The campaign was created in response to the D&AD White Pencil brief, which tasked the world's creative communities to establish September 21 as a global, self-sustaining, annual day of peace.