We The Unburnt

Background

In October 2019, a fire destroyed Lebanon’s forests sparking massive local protests. The government’s lack of response was yet another example of the inadequacy that had put the country in such a difficult socio-economic position. There were huge demonstrations in the streets. Then, two months later, just before Christmas, Exotica, Lebanon’s leading plant and decoration shop, lost most of its inventory in a massive warehouse fire. Unlike the government, however, Exotica decided to turn this unfortunate event into a positive act.