Broadcast, Press & Inserts
The Hijack
Issue 15 | June 2010
Background
Alfa, one of the leading telecom providers in Lebanon, had recently launched a new service named ‘Ehkineh’, or, in English, “Call me”.
True to its name, this service allows users who have run out of credit to stay in touch with friends and family by sending out a free "Please call me back" message.
