Integrated
Raasuk - Diversion
Mashrou’ Leila
Issue 31 | June 2014
Background
In a time of turmoil in the Middle East, anodyne Arab music did not reflect the real situation in the region. So when Mashrou' Leila, an independent Lebanese band, asked Leo Burnett Beirut to promote their third album Raasuk (They made you dance) both the agency and the band saw it as an opportunity for music to express how many Lebanese felt.