Khede Kasra

Background

The Hariri Foundation asked Leo Burnett Beirut to help them raise awareness about the inequalities and disadvantages experienced by many women in Lebanon in the hope it would lead to cultural reform.

For instance, Lebanese women cannot give their nationality to their children if married to a foreigner and, in any contested divorce, they lose custody automatically of their children if they are aged 9 or more.

In addition, violence against women is commonplace.