Live It To Believe It, Doppelgänger Tourists
Mexico Tourism Board
Issue 39 | June 2016
Agency
Lapiz
Creative Team
Creative Director: Lizette Morazzani / Carlos “Ia” Murad Creative: Fabio Seidl Associate Creative Director: Flavio Pina Creative Resources: Julie Ptasinski
Production Team
Executive Producer: Aldo Gagliardi Producer: Bobby Gruenberg, Juale Chavez Planning Director: Felipe Cabrera Planner: Isabella Villalobos Production Company: Farm League Director: Britton Caillouette VFX/SPX: Filmworkers Editorial: Beast Editor: Dean Gonzalez Music Company: Future Perfect
Other Credits
Account Director: Ernesto Adduci Account Supervisor: Pablo Sabouret Senior Account Executive: Maria Bonet
Date
March 2016
Background
In a society where an overwhelming 41% of Americans didn’t take a vacation in 2015, how did a travel brand get people to see what they’re missing? Mexico Tourism decided to show people their doppelgänger taking a vacation in their place in the campaign “Doppelgänger Tourists” by LAPIZ in Chicago.
Idea
“Doppelgänger Tourists” aims to encourage overworked Americans to experience what Mexico has to offer by serving up a taste of FOMO (fear of missing out). The spot features two workaholics, Mike and Ann, who both have chosen work commitments over vacation time for far too long.
- In an exciting twist, Mike and Ann meet their doppelgängers and learn that
while they were toiling away at work, their doubles were having the time of their lives in Mexico, complete with scuba diving, kayaking and breathtaking sightseeing – the activities they love best. - By the end of the spot, Mike and Ann came to realize what they’ve been missing out on. Their doubles offer an emotional surprise when they offer them trips of their own to Mexico.
The online video campaign launched March 30, right in time for spring break vacations. The online conversation used the hashtag “#SeeYouInMexico.”