Mail & Door Drops

KIT KAT Advent Calendar

Nestle Kaffee und Schokoladen GmbH

Issue 30 | March 2014

Agency

JWT Group Germany

Creative Team

Senior Art Director: Kathrin Waschek Senior Copywriter: Carsten Bug Trainee Art Director: Oliver Wohlfarth Junior Copywriter: Haiko Hornig

Production Team

Transmission Advertising Services: Fabian Schrader

Other Credits

Junior Account Manager: Alexander Hempel

Date

November 2013

Background

The objective was to reinforce the positive image of the agency by demonstrating its core competence in brand leadership and creativity. The special challenge was to get the client´s full attention during the stressful Christmas business with an idea that stuck out from the other Christmas cards.

Idea

After a successful year 2013, the agency wanted to thank its confectionary clients from Nestlé with an individual customer relationship mailing.