Downtown Fonts
Al Ismaeilia for Real Estate
Issue 39 | June 2016
Agency
JWT Cairo
Creative Team
Executive Creative Director: Mohammed Hammady Design Director: Ibrahim Islam Senior Art Director : Nardine Shenouda Senior Copywriter: Adam Mourad A/V Producer: Karim Fanous
Production Team
Senior Project Manager: Ahmed Helal
Other Credits
Managing Director: Mai Azmy Executive Business Director: Mostafa Shady Account Executive: Malak Elnahas
Date
February 2016
Background
Al Ismaelia is a real estate development company tasked with restoring the classical grandeur of Downtown Cairo, or West El Balad, the city’s neighborhood relic of a bygone era – while preserving its architectural heritage.
Idea
Khotout West El Balad was a typographic celebration of the ubiquitous Downtown Cairo shop sign. It was an initiative aimed at preserving the typographical heritage of the hand-painted calligraphy which many are remembered for.