Busiest Women

Background

Stage 1 to stage 2 breast cancer has a 99% of survival rate. But women are so busy with their family and careers that they keep postponing their annual mammograms. Their kids, homes, and professional projects are always their priority. She comes last when it comes to taking care of their health. The aim was to convince Puerto Rican women that even with their busy schedules, they needed to make time to get their annual mammogram.