A Living River

Background

In 2015 a global brand campaign was launched for HSBC aiming to inspire the audience to pursue their hopes, dreams and ambitions. HSBC harness every opportunity to demonstrate that HSBC supports human ambition – far beyond just its products and services, and into the global community. Through its water programme – a 15-year partnership with WWF - HSBC puts the Supporting Human Ambition thought into action, funding sustainability projects along five major rivers around the world. HSBC wanted to communicate this project to travellers at London's Gatwick Airport, in a transitional ambient space never used before by advertisers called the Skybridge.