Black Bars Donation

Background

Thousands of hours of video were uploaded to YouTube every day. Of those, one in six were vertical videos – the ones that appeared with black bars down the side.

As more mobile videos were uploaded, so the number of videos with black bars increased.

This space was technically part of the video and therefore its use was in the control of the video maker.

But no-one ever uses the black bars: they're wasted space.