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Greetings Card

Issue 16 | September 2010

Agency

Heye & Partner GmbH, Munich

Creative Team

Creative Director: Fabian Hinzer; Creative Director: Jan Okusluk; Creative Director: Zelijko Pezely; Art Director: Amalija Tidlacka; Art Director: Andreas Weber; Copywriter: Isabel Kohl; Copywriter: Christian Beitlich; Account Executive: Christian Scharrel

Production Team

nn

Other Credits

Production: Nina Sahm; Sound Design: Felix Kupferschmidt

Date

January 2010

Background

Tinnitus Hilfe e.V. (The Tinnitus Help Association) wanted to drive traffic to its website, www.tinnitus-ist-heilbar.de, where sufferers and non-sufferers alike could discover how the horrible but curable condition of tinnitus can be cured.

Idea

Tinnitus is a constant ringing or buzzing noise within the inner ear. The mailing was a demonstration of what it is like to be afflicted with this constant barrage of sound.

The cards were like those greetings cards, which, when opened, play a jingle. Only in this instance, when opened, they played an irritating noise which could not be stopped. Even if you closed the card the noise kept on going.

Results

As the card was published this year, we do not have the results, as yet.

Our Thoughts

When I was the creative director of Ogilvy & Mather, London, I designed the agency Christmas card one year. It was one of those, which, when opened, played a tune.

My CEO, Mike Walsh, had to sign at least a thousand of them. Unfortunately, about twenty had malfunctioned and would not stop playing the sodding jingle. Mike became more and more enraged and the following year the brief for the Christmas card bypassed the creative department and went straight into the studio.

This idea, then, is a brilliant dramatisation of the problem and if any sufferer has been able to find an escape from the condition, then this mailing will have justified itself a thousand times over.

Mike’s solution was to stamp on the micro-chip of each offending card very, very hard.

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