Innovative Journey In San Francisco

Background

The 2010 DMA (Direct Marketing Association) conference was held in San Francisco, the city of innovation. Many Danish companies and advertising agencies like to go to this conference and Post Danmark is one of the sponsors for the Danish delegation.

Post Danmark’s strategy for dealing with digitalisation is to focus on creating innovative new products that will help mail remain relevant and effective.

To dramatise their interest in innovation, they invited key customers and agency leaders on a trip the day before the conference to visit some of the most cutting-edge companies in the SF area, including Google, Ideo and Berkeley University.

The invitation was in itself an opportunity to demonstrate the creative possibilities of mail as a medium.