The Colour of Corruption

Background

During the economic boom in Brazil of the 2000s, though consumer spending soared, many companies often failed to deliver on their promises. Reclame Aqui was founded in 2001 to hold businesses to account. On their website they published both customer complaints and the response to them. If the company wouldn't listen to them, other potential customers would.

Reclame Aqui became the leading consumer action group in the country, helping more than 85 million people each year expose the shoddy practices and the lies of thousands of corporations. The website got over 600,000 unique visitors each day.