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Specsavers
Issue 7 | July 2008
Background
Specsavers is the largest privately-owned opticians in the world, offering glasses for all tastes and budgets. The period between Christmas and New Year is a massive sales period for Specsavers (along with much of the rest of the world). They were offering hundreds of complete glasses at 50% off and GOSS needed to demonstrate this in-store.