Embers of Empathy
Australian Red Cross
Issue 31 | June 2014
Agency
George Patterson Y&R
Creative Team
Creative Directors: David Joubert and Bart Pawlak Art Directors: Dean Mortensen, David Joubert Copywriter: Bart Pawlak
Production Team
Production Company: Paper Dragon Director: Sam Couzens
Other Credits
Artists: Nicholas Harding Suzanne Archer, Eloise Cato, Sophie Cape, Anne Judell, James Blackwell, Paul Ryan, Sam Holt, Ron McBurnie, Saif Almurayati
Date
December 2013
Background
October 2013 saw yet another spate of bushfires across New South Wales. In the Blue Mountains region alone thousands of people were evacuated and 193 homes were destroyed.
Idea
This most recent tragedy, however, had another more positive consequence. It inspired a unique collaboration between Australian Red Cross and the Australian art community. It will see some of the biggest names in Australian art using the charcoal remnants of the burnt Blue Mountains landscape to create very special pieces of art over the summer months. These unique works will then be auctioned, with all proceeds going towards the vital disaster relief and recovery work of Red Cross.
Results
Auction will take place end of March 2014