Background
After using the toilet and before eating, 60% of Indians wash their hands with water only.
This has helped the spread of diseases like cholera, diarrhoea and pneumonia let alone COVID-19.
Kumbh is the world’s largest religious festival attracting 50 million people on a single day and as many as 150 million over its entirety.
Lifebuoy had the herculean task of trying to make Kumbh safer for visitors.
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