Project Akshar (Alphabets)

Background

SmartLife was an NGO created to help improve the lives of Dubai's many migrant labourers. Learning English would help these people get better jobs and salaries but with average monthly incomes of just $220 and a hard life of 12-hour shifts, they neither had the money nor the time to educate themselves.

The brief was to have an idea which would improve their status and quality of life.