Silent Bus Sessions

Background

The 55 bus was the first fully electric bus line in Gothenburg, Sweden. Behind the new electric bus route lay a unique cooperation between industry (Volvo Buses), science, city and region.

The challenge was to raise awareness of the new ElectriCity project among a broad audience in Sweden, not just younger people, who were hard to reach, but also opinion-formers, politicians, city planners, and people from bus operators and public transport authorities, both nationally and internationally.