Broadcast, Press & Inserts
Hoffmaestro feat. Sweden
Swedish Public Radio
Issue 22 | February 2012
Background
Each year, Swedish Public Radio hosts Musikjälpen. It is a phone-in show that lets you request songs to be played for money. Every penny is sent straight to charity. This year, Swedish Radio wanted to get teenagers actively involved in the weeks before Musikhjälpen in order to get a bigger audience and more donations.