Pre-Testie Bestie

Background

Every year in New Zealand, around 3,000 babies are born with Foetal Alcohol Syndrome. And millennials are most at risk, often drinking while unaware they’re pregnant. With 40% of NZ pregnancies unplanned and the majority of those deciding to keep the baby rather than abort, the Health Promotion Agency needed 18-30 year-olds to avoid alcohol if there was even the slightest chance of pregnancy. Problem is, if millennials were toldnottodrink,they’dreply,“Getf**ked.”