Ticket For Speeding

Background

The Challenge: Generate traffic on Reebok stores in the capital and thereby boost sales speeding new Reebok Z-Quick.

But what was Reebok Z-Quick? - A specialized performance footwear for running and training, created with Z-Quick technology, the same as used in the tyres of racing cars. The shoe was tested over 70 miles per hour. That is, faster than the average rate in Mexico City is 7 Km / h.