Huawei wanted to bring to life their brand promise, ‘Push the limits of what is humanly possible.’ They identified a hidden problem, that there are 32 million deaf children in the world and many of them struggle to read. This is because deaf children can’t learn phonetically so they struggle to match words with sounds. This has a hugely negative impact on their education and on their futures. UK research showed that it takes 21 years for deaf children to catch up with their hearing peers.
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