Get All Right Launch Event

Background

Jamaica is more than just a holiday destination; it's a feeling, an experience and a state of mind. The world is realising that Jamaica and its unique culture has so much to offer – and so much more than other destinations. For this reason Jamaica Tourist Board and FCB thought it was time to refresh the way Jamaica was marketed. Jamaica is where people come to find positivity, a force making the world feel more all right through its rhythm, energy and spirit. Capturing that essence and bringing it to life is what comes through in our new brand and campaign identity. They wanted to bring the vibrant, joyous spirit of Jamaica to life. You go to Paris for romance, Las Vegas to get wild, and you go to Jamaica to Get All Right.