Ketnet Dub
Ketnet
Issue 43 | June 2017
Agency
FamousGrey
Creative Team
Executive CD: Katrien Bottez Creative Team: Chiara Scherpereel, Diederik Jeangout Copywriter: Chiara Scherpereel, Joanna Ryckaert
Production Team
Future Technology Officer: Gregory Roekens (Grey) App Development: 4129Grey Web Development: Arno Van Biesen Design: Laurens Groven, Ken Wuytack Production Director: Emily Rammant TV-producer: Loes Fierens Production: Czar Executive Producer: Eurydice Gysel Producer: Nele Carlier Director: Toon Aerts DOP: Brecht Goyvaerts Post-Production: Czar Soundstudio TV Campaign: Cobra Radio Brewery Soundstudio Radio Campaign: Sonicville Illustrator Print Campaign: Ruslan Suleimanov (Artbox)
Other Credits
Client: Ketnet Client Contacts: Griet Verbruggen, Maarten Janssen, Hanne Laureys, Bob Madou Digital Project Leader: Bart Segers Brand Leader: Lore Debulpaep Business Director: Mieke Van de Gehuchte PR Manager: Liedewij Verbiest, Anne-Cécile Collignon, Liesbeth Pyck
Date
March 2017
Background
Learning to read doesn't come as easy to every child. Reading out loud, however, has been shown to be an effective method for making it both easier and more fun.
Idea
So FamousGrey and Ketnet thought about how to get kids more interested and created Ketnet DUB, an interactive reading app that gives kids the chance to become the voice of a character in an animated movie. Ketnet DUB is designed specifically for tablet, the best medium for reaching today's generation of children.
Learning to read becomes child's play with innovative app Reading out loud helps children learn to read. Which is why the Flemish public children's television channel Ketnet and FamousGrey came up with a creative way of making reading out loud more fun. Ketnet DUB is a unique app with several interactive, animated films for which kids aged 6 to 9 can record their own voice.
How does it work?
Children first choose a character depending on their own reading skills. The better their reading skills, the more complex the words will be. So, the reading levels ensure an appropriate degree of difficulty adapted to the user. Which means the app also evolves with each child who uses it.
Results
In 5 weeks there were 89.618 sessions on Ketnet Dub. There were 36.970 online users who used their voice to record 94.738 animated movies.
In total the Ketnet Dub application was downloaded 45.712 times. Throughout the weekend an impressive increase in downloads was registered.