How to get clients around the table

Background

Fingerprint is a print production company, which works with advertisers of all sizes. Their problem was that the market was dominated by big print businesses, who had struck exclusive deals with their customers making it hard for FingerPrint to get a look-in.

Offering a very different personal approach, FingerPrint just wanted to convince the print buyers in Belgium’s ten largest client companies that they were worth talking to.