Background
When snacking brand EMILY bought some outdoor media space in 2019, the brand did so thinking April 2020 would be a perfect time to run its first outdoor advertising campaign. They envisioned a bustling, sunny bank holiday Easter weekend with people out and about in parks, barbecuing and eating lots of crisps.
The original campaign was called ‘Ditch Dull, Eat Bold’, which seemed out of touch. The team saw an opportunity to do something different and hopefully raise a few smiles during a tough time.
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