Tuk-Tuk - Taking You to Local Jobs

Background

JobsToday.co.uk is the off- and online ‘jobs board’ service owned by Johnston Press, the second largest local press publisher in the UK. They have 300 newspaper titles and own the Classified sections in all. JobsToday.co.uk can place local job adverts both online and within regional newspapers. This is a very strong point of differentiation and is at the core of their brand proposition - ‘taking you to local jobs’. The objective of the integrated campaign (ATL activity was developed by MCBD) was to create awareness of the brand and its proposition and drive traffic online. The aim of the B2B mailing specifically was to intrigue and entertain recruitment consultants enough for them to want to go online and start advertising with JobsToday.