The World’s First Really Live Pig Feed

Background

Compassion in World Farming aimed to replace cruel factory farming with higher welfare free-range farming.

In 2012 their campaign became par- Product ticularly relevant when the horsemeat

Charity/Fundraising scandal hit the headlines. People (especially in cities) felt more alien- ated than ever from the food they ate.

So CIWF wanted an impactful way to Media reconnect people with the animals that produce their food, demonstrating the benefits of free range farming.