Recycled invitation

Background

Sailing Week Match Cup Sweden at Marstrand attracts around one hundred thousand visitors. It is an exclusive event and, for great many companies, the ideal opportunity to invite potential and existing customers to everything from sailing contests and seminars to the occasional glass of rosé. The one invitation is more flamboyant than the other. The spirit of excess, party and exclusive materials takes over. But what do you do if you are a recycling company, that not only wants to stand out in the pile of VIP invitation, but also want to spread the message how well it knows recycling?